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Evolution Theory of Nestle Coffee Development

Evolution Theory of Nestle Coffee Development

This time, Nestle Coffee is ready for a thorough rebranding. After more than 20 years in China, this old coffee brand has finally decided to make itself younger.

2014-07-16
Thinking caused by a cup of Starbucks coffee

Thinking caused by a cup of Starbucks coffee

A cup of Starbucks coffee, can sweep dozens of countries and regions around the world, successfully interpreted as a fashion, international symbol, the internal driving force is culture, is the spirit.

2014-05-16
Nestle Coffee won the

Nestle Coffee won the "favorite Brand" of Chinese college students.

Recently, the 10th China University Advertising Art Festival Academy Award presentation ceremony was held in Beijing. It is reported that among all the brand propositions, the Nestle Coffee brand advocates "living boldness", which has become the most popular proposition among the contestants, and has gained the largest number of entries.

2014-05-30
History of introduction and expansion of Coffee in China in the early stage of Coffee Development (5)

History of introduction and expansion of Coffee in China in the early stage of Coffee Development (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2015-03-09
2014 Beijing International Coffee Exhibition

2014 Beijing International Coffee Exhibition "fragrance" shines in the East

From June 20 to 22, the three-day "2014 Beijing International Coffee Expo" will be held at the International Trade and Exhibition Center in Guangyao Oriental Plaza.

2014-06-19
World WBC Barista Competition Chongqing Station in China ended perfectly

World WBC Barista Competition Chongqing Station in China ended perfectly

Champion: Ouyang Qi Runner-up: Li Siying Best Espresso Award: Xiong Ying Best Popularity Award: Zhao Shasha In order to promote the professionalism of baristas and launch high-quality coffee, the World Barista Competition (WBC) will be selected every year, and only one contestant can win the title of World Barista Champion. As the ultimate event for barista champions from every country,

2015-11-23
A rainforest ecological coffee farm

A rainforest ecological coffee farm

Yunnan Aiyi Group, Starbucks' only partner in the Asia-Pacific region, announced in Kunming that it will invest 600 million yuan to build the first rainforest ecological coffee farm in China. Since French missionaries brought coffee to Yunnan in 1892, after a hundred years of development, Yunnan has become the largest coffee planting and export base in China. According to statistics, coffee in the province in 2012

2014-07-01
2014 Beijing International Coffee Expo

2014 Beijing International Coffee Expo

The 2014 Beijing International Coffee Expo, sponsored by Beijing International Coffee Industry Association and China International Trade Center, was held at Beijing International Trade Convention and Exhibition Center (18 Yangfang Dian East Road, Haidian District, Beijing) from June 20 to 22, 2014. Asian Coffee Association was invited to participate. It is an important exhibition for the domestic coffee industry and an excellent platform for domestic and foreign enterprises to develop China's coffee market.

2014-06-13
Why do you choose Beijing to start a business between a cup of coffee and a city?

Why do you choose Beijing to start a business between a cup of coffee and a city?

History is made up of countless coordinates. if you find a focus for mass entrepreneurship and innovation in Beijing, it is usually difficult to tell whether it is an enterprise, an entrepreneur, an event or a moment. But if you look at it in larger scale, Beijing is undoubtedly the weather vane of China's entrepreneurship and innovation. I have seen startups gather all over the world, but Beijing shocked me. Steve, Godfather of Silicon Valley

2015-08-07
Policy Analysis of Coffee Industry in Cafe

Policy Analysis of Coffee Industry in Cafe

According to the relevant laws of China, coffee beans and their peripheral products (except sugar) are free trade goods. The relevant policies and regulations related to the import of coffee beans in China mainly include: (1) the import tax rate and regulatory conditions are related to the import tax rate and regulatory conditions. Professional coffee machine (boiler above 10 liters / excluding 10 liters) can apply for 3C exemption. The label belongs to the scope of commodity inspection, which is stipulated from 2.

2015-01-07
Brief introduction of coffee producing countries: Guatemala

Brief introduction of coffee producing countries: Guatemala

Guatemala, whose name comes from the Mayan language, means the land of many trees, the country of the forest. Located in Central America, it is known as the pearl in the crown of China and the United States. Although Guatemala has a limited land area, it has a rich and diverse climate. A country famous for its lakes and volcanoes, with volcanic soil, precipitation, temperature, humidity and altitude, Guatemala has a natural environment suitable for coffee growth.

2014-09-03
Nestl é expands the scale of purchasing coffee beans in China and is optimistic about the Chinese market.

Nestl é expands the scale of purchasing coffee beans in China and is optimistic about the Chinese market.

Yunnan Pu'er is an important planting base of Nestle Coffee, and the settlement of Nestle Coffee Center seems reasonable. Statistics show that there are about 123000 farmers in Yunnan, planting an area of about 124000 hectares of coffee, while the annual output of raw coffee beans is 70, 000 to 100000 tons. The Nestle Coffee Center, completed on March 23 in Pu'er City, covers an area of 30,000 square meters. According to the project planning, the central planning

2016-08-26
Re-roasted coffee awakens American taste buds

Re-roasted coffee awakens American taste buds

There is a 25-kilogram German-made roaster in the store, fresh baking every day, the strong fragrance of re-baked beans floated into the street, attracting a large number of fresh customers to enter the door, Pitt entertains a trial drink free of charge, focusing on the ripe bean business. For Americans who are used to drinking instant or canned coffee, European fresh and re-baked beans have a sweet taste, as if they had experienced a taste earthquake. Pitt said that just looking at

2014-06-16
The History of Coffee introduction and expansion in China in the early stage (5)

The History of Coffee introduction and expansion in China in the early stage (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2014-12-01
Rainforest Ecological Coffee Manor built in Aigu, Yunnan

Rainforest Ecological Coffee Manor built in Aigu, Yunnan

Engaged in the coffee industry for nearly 30 years, after Aidan Group successfully brought Yunnan coffee into the international coffee market, in order to further improve the quality of Yunnan coffee, enhance the influence of Yunnan coffee in the international and domestic coffee market, and build a national brand of Chinese coffee, Aiyi Group will rely on the green resource advantage of Yunnan Pu'er and plan to invest 600 million on the basis of the established green circular economy chain.

2014-06-10
Coffee planting History of Coffee introduction and expansion in China in the early stage (5)

Coffee planting History of Coffee introduction and expansion in China in the early stage (5)

1. From the first peak period of the development of China's coffee industry (1952-1961) to the late 1940s, according to recorded figures, there are 2173.33 hectares of rubber plantations in Hainan Island, with a total of 867600 rubber trees, with an annual output of 199,000 tons of dry rubber, and more than 300,000 coffee plants. the annual output of coffee beans is 1 ton. According to a survey in the early 1950s, there was a large amount of coffee left in Fushan area of Chengmai County, with a total of 70,000.

2014-10-14
Coffee show talent helps people smell incense.

Coffee show talent helps people smell incense.

The Coffee World Special Exhibition opened in Kaohsiung today, conveying the development of coffee from the past to the present, as well as performances by Lafayette artists and coffee diviners to attract people to smell the fragrance. This special exhibition, which is on display at the National Museum of Science and Technology, focuses on the role of coffee in human history, conveys the past and present development of coffee, and combines the close relationship between coffee and life.

2014-04-27
How to operate a coffee shop? how to transfer to an independent coffee shop?

How to operate a coffee shop? how to transfer to an independent coffee shop?

It doesn't take a large customer base to feed an independent cafe. Recently, Qi Ming, founder of Pulan Coffee Institute, said at a seminar on the management and development trend of independent cafes held in Beijing. The small venue was crowded with coffee industry practitioners from all over the country and coffee lovers who planned to open a shop. Qi Ming believes that independent cafes

2015-07-10
How to make good use of Social Network platform in Cafe

How to make good use of Social Network platform in Cafe

In the past few years, social platform has become a buzzword, but not many business owners really understand its meaning and learn to tap its potential. Restaurants and cafes are often aware of the need for social platforms such as Facebook, Instagram, YouTube and Twitter. But they didn't think deeply about why and how to use the social platform, and they didn't know him.

2015-06-23
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